News & Media

November 23, 2009

Astute Creates New Design and Interactive Features for MyCancerAdvisor.com Offering the Latest Cancer News and Insight From Leading Oncologists

RESTON, VA, November 23, 2009 – Astute recently partnered with leading oncologist Charles Balch, MD, to build on his vision of providing a site to help patients, family, and friends in their search for information about cancer — MyCancerAdvisor.com. Leveraging underlying blog technology, Dr. Balch will update the site on an ongoing basis to share the latest cancer news and his insights and opinions.

"I believe that an informed patient will be empowered to better understand and confront this complex disease," said Dr. Balch.

Through its award winning design team, Astute was able to create a new and updated look for the site while creating an enhanced user experience allowing those wanting to learn about specific cancer types to easily and quickly navigate to the information they need. The site leverages community features to drive an interactive user experience where the community can learn from experiences of others along with the insight they gain from Dr. Balch and his colleagues.

"We're thrilled to have made such a smart selection in working with Astute Technology on this important project," said Dr. Balch. "The team has been a phenomenal strategic and technology partner helping guide us as we work to bring the latest information to the community impacted by cancer, whether personally or through family members or friends."

To see the site in action, visit www.MyCancerAdvisor.com.

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