News & Media

December 14, 2009

Astute and BroadSoft Extend Partnership with Launch of the BroadSoft Marketplace

RESTON, VA, December 14, 2009 – Astute Technology, a boutique technology and design firm, today announced that it helped BroadSoft®, the worldwide leader of VoIP applications to the telecommunications industry, design a new eCommerce-enabled BroadSoft Marketplace. The BroadSoft Marketplace allows end users to browse and purchase communications applications online at the touch of the button.

The design of the BroadSoft Marketplace replicates the crisp, clean look of BroadSoft's main corporate website while addressing the needs of users, telecommunications operators, and application developers in one location. The Marketplace fulfills the growing demand for services and applications that seamlessly integrate voice with Web 2.0, mobility, and social networking.

The site provides for easy navigation and intelligent application categorization; allowing users to quickly find, learn more and purchase the communication application they desire. Users remain up-to-date with BroadSoft by accessing the company's RSS feed directly from the BroadSoft Marketplace home page. The clear organizational structure of the website allows a user to quickly and easily:

  • View and sort all applications directly on the home page
  • Learn about the most popular applications and the Pick of the Week
  • Access valuable information specifically tailored for service providers and developers
  • Read the most recent BroadSoft Marketplace news

"Astute has been a phenomenal partner for BroadSoft as we continue to evolve and grow our online presence," said Leslie Ferry, vice president of marketing at BroadSoft. "Not only did they help create BroadSoft's new corporate website that embodies our refreshed brand, but have helped us bring new solutions to the market through the BroadSoft Marketplace. We continue to be impressed with the level of design and technology support that Astute brings to our relationship."

Astute has designed many fresh and interactive websites for satisfied customers including BroadSoft, Geoffrey Beene, The Richard B. and Lynne V. Cheney Cardiovascular Institute, the American College of Cardiology, The Copper Ridge Institute, ReStart DC, and the River Bend Golf and Country Club.

About Astute Technology
Astute Technology is a boutique technology and design firm based in Reston, Virginia specializing in website technology and design, and multimedia learning technology solutions. Astute's website design and services division enables leading firms to more effectively communicate their corporate message and brand through their online properties. Through Astute's products and technologies, corporations, associations and government agencies have developed, disseminated and monetized engaging multimedia educational programs. For additional information, go to

About BroadSoft
BroadSoft®, the world-wide leader of VoIP application software, enables the delivery of hosted telephony and multimedia services. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and increase customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to nine of the top 10 and 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to

About Astute Technology

Utilizing Astute Technology