News & Media

December 2, 2010

Astute Technology Assists the KeepAmericaFishing™ Brand Launch Through a Redesigned Website

RESTON, VA, December 2, 2010 – Astute Technology and the American Sportfishing Association (ASA) partnered on a redesign of the association's KeepAmericaFishing angler advocacy brand website. The site, launched in late October 2010, is the key element of a multi-pronged angler advocacy brand campaign. Supported by the sportfishing industry, KeepAmericaFishing is leading the charge to keep the nation's public waters open, clean and abundant with fish for generations to come by engaging anglers in advocacy efforts. Not only does the site have a fresh new look, but it offers a comprehensive list of features ensuring that anglers stay informed and get involved.

From the Atlantic to the Pacific, from the Great Lakes to the Gulf Coast, anglers will be able to learn about and take action on opportunities as well as challenges that affect them where they live and where they like to spend time on the water. In addition, the website is filled with information and actions to motivate anglers and give them reasons to support the cause.

"Astute was able to creatively execute our vision for the KeepAmericaFishing website which is an integral part of our advocacy and outreach," said ASA Vice President Gordon Robertson.

The site is built on a powerful web-based CMS that helps ensure that the site to always up-to-date. To view the new site, visit

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