March 21, 2014
Astute Wins ACEHP Innovations Award - January 2014
RESTON, VA, March 21, 2014 – At the ACEHP Annual Conference: Innovation in Orlando 2014, ASCO, in partnership with Astute Technology, was the recipient of the Outstanding Innovation Award. The Award was presented for the ASCO Interactive Meeting (AIM) Application to Enhance the Live Meeting Educational Experience.
The ASCO Interactive Meeting (AIM) is a web-/mobile-based application developed by ASCO's Integrated Media and Technology group in partnership with Astute Technology. This app was piloted during the 2012 ASCO Annual Meeting; based on positive attendee feedback, AIM moved forward with an official debut at the 2013 ASCO Annual Meeting. AIM can be described as a "remote control" for the attendees – a highly interactive resource to be used in conjunction with the live meeting. Although similar kinds of applications exist within other multimedia entertainment (such as "interactive extras" in television/movies or live sporting events), to our knowledge this is the first application of its kind that has been applied to continuing medical education. Some key AIM functions are: 1) A DVR (digital video recorder) feature providing an extension to the virtual meeting functionality by allowing attendees to "record" a session to their video playlist, schedule and manage session recordings in real time. 2) A searchable interactive itinerary that allows attendees to scroll and browse for sessions similar to channel surfing, find sessions by keyword, content area, speaker or abstract ID; perform proximity searches and find "nearby" sessions that are close to the current session location within the convention center; direct links to session-related manuscripts or abstracts, as well as links to supplemental author publications or past virtual meeting videos by the presenter; ability to request CME credit and complete a session evaluation from within the application during the live session; ability to initiate an IM chat session with other attendees checked into the session, send questions and comments to the faculty or crowd-source Q&A.
Although not a CME activity in and of itself, AIM serves to enhance the educational impact of the live CME activity which it supports, and attendees who have used AIM reported the positive impact on their educational experience.
In all, 2,997 attendees accessed the AIM application with over 8,000 record/playlist sessions initiated by the users. The application was even referenced on Twitter by USA Today! Beyond serving its attendees, ASCO has also been proactive in sharing its successes with other medical societies by creating an open discussion on how we can help each other use Web 2.0 technologies to their fullest advantage in the live meeting context. During the 2013 Annual Meeting, ASCO Staff hosted a "Live Meeting Applications Roundtable" and extended the invitation to any medical specialty society staff interested and able to join. We were delighted to host over 50 staff representing over 20 societies, who provided very positive feedback on the experience.