News & Media

April 22, 2010

Astute Produces Sales Training Products for TEVA Neuroscience

RESTON, VA, April 22, 2010 – Astute Technology created two innovative sales training products for Teva Neuroscience, including both DVD and PDF outputs. The DVD product, aimed at rapid distribution to the Teva sales force, allows for ease of content consumption and facilitated learning sessions. For this product, Astute worked with teams at Teva to gather, format and organize educational materials on two leading drugs into a cohesive training module covering information on both drugs with ease of navigation and usability.

Additionally, by utilizing the newest features offered by Adobe® Acrobat® 9 - the Acrobat Dynamic PDF, Astute was able to create a low-cost, offline PDF sales tool for Teva which included video content, audio commentary, and access to transcripts. This engaging format allows the Teva sales team access to valuable training content at their convenience while still receiving a captivating multimedia-based training experience. The final PDF product included the use of Astute's Phone.CAST system to capture valuable commentary provided by thought leaders following the video segments - by utilizing Phone.CAST technology, Astute was able to quickly record and edit commentary from several experts while avoiding the high costs of travel. PDF products such as this can be rapidly created, customized and distributed for individualized sales training.

For more information, contact us at (703) 948-3001.

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