News & Media

May 27, 2010

Knowledge at Your Fingertips - Astute Readies the New Conference iPad® Application

RESTON, VA, May 27, 2010 – In the spirit of September, "Back to School" - Astute is preparing an exciting new educational iPad application. This application is designed to build on the success of the Astute media player bringing the conference (and more) to your fingertips.

Using the iPad multi-touch interface, you can instantly view conference content. Build and maintain your skills and awareness of the latest information by seeing exactly what was shown and spoken about at the conference, leveraging Astute's patented Conference.CAST technology which has been used to stream over 50,000 hours of conference content on the Internet.

The iPad app will offer continuing education, testing and certification. In addition, the application will enable integration with eBooks, abstracts and posters. Astute's iPad application will play to the strengths of its Conference.CAST, Net.SCORE, and Encore technologies, providing leading associations and conference organizers the power of the industry leading conference publication workflow with integrated conference taxonomy and meta-tagging capabilities, enabling accurate and fast search and retrieval of key content information.

Astute is particularly excited about the upcoming launch of the iPad application as it continues to open new opportunities for e-commerce and monetizing conferences though the Apple e-commerce framework as well as cross-promoting related eBooks and other educational materials. "It is a four-fold win opportunity - conference organizers win with a new venue for distributing and monetizing their meetings, attendees win with a way to review and attend the sessions that they missed, non-attendees have the ability to hear lectures and conferences that they otherwise could not and lastly, event sponsors have an entirely new venue to gain additional traction and advertise ," states Dr. Jon Merril, CEO of Astute. Dr. Rita Roy, President of Astute said, "never before has knowledge become so accessible and convenient - this is just the beginning a new convergence of media and education."

For more information on the iPad application, contact us at (703) 948-3001

iPad is a trademark of Apple Computer, Inc. All rights reserved.

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